He's printed up the issue in black and white, suspecting that as is, the magazine would be too dark to print as is. I would suggest that should you choose to do so, for black-and-white, lower the brightness a touch (-5%), increase the contrast slightly (+5-10%), sharpen the text edges and desaturate instead of relying on auto-greyscale.
For colour printing, leave the brightness alone, unless your printer is known for printing dark. In that case, raise your brightness about 5%. Also for colour, reducing the contrast increase to just 3-5%, and reduce the highlights slightly (3-5%). Turn off any vivid or enhancement modes, as those will oversaturate and distort the layout.
Try a test page first (Sterling says the cinnamon ad is a little dark behind the black text when printed), so you can judge before printing all 24 pages. If you use a printer, be sure you discuss these things with them, so they can account for the issues. The image is made on a computer, for computers, and I admit I tend to have my computer turned up a little bright.
I can safely say that I have never before been this enthralled by an account of the proper preparation of wild nettle. I will also be sure to stop by the Stag and Tree, albeit pull me away from the Cridford Inn on Trusham Hill (and going to Plymouth, and not Barnstable, of course).
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