Do those work for you? Do they make you want to drink beer? They must work, because beer companies have been making these commercials for a long time. Here's one from 2017:
I watched just 12 seconds of this video before deciding that it would work for this post . . . and in that short time, I absolutely came to the conclusion that these people ~ except for the fact that they are actors and that some of them probably don't drink beer (though they wouldn't admit that on set) ~ are assholes. These are the kinds of assholes who are sitting at the next table, living in the glorified belief that every person in the bar wants to know everything about their jobs, their exes, their shouted opinions about what's wrong with Mounds candy bars and, you name it, whatever other dumb-fuck thing that matters to them.
Yet the commercials are clearly shot to be aspirational. "You want to BE these people," the commercial says. "You want to be cool like them, you want to dance like them, you want to scream like them, you want to drink their shitty brand of beer."
You want to be an asshole.
Strangely, I get the same vibe from role-players when they hit a certain, uh, level of fame. Here's a video that Critical Role put out in March:
See? You want to be these people! You want to wear their costumes, you want to draw on your friend's face while he's passed out, you want to shoot a pinata in a snowy forest and threaten it with your weapon. You want to pose in feathered costumes and pretend your super-sized styrofoam sword is an air guitar! You want to play their shitty game.
This is a beer commercial. For role-play. And like these people, it is clear that you want to be an asshole. You want to portray smug indifference as you poor fake coins over yourself before dancing in the yard of a borrowed property that has not given you permission to film indoors.
I really, really, really hate that I am in any way connected to this.