I'm going to spend today pitching How to Run at a bookstore, my first time for this. Should be fun. I don't expect it to be very much like being at a table at a convention - I have no idea how many people I will meet that will have even heard of role-playing games.
This should be enlightening - from a statistical sample perspective.
If you are in Calgary and you're up for it, come down and see me, buy the book or come and get your book signed.